What is a PIM?

Modified on Tue, 24 Jan, 2023 at 5:37 PM

A PIM (Product Information Management) is a software or solution to gather all your product information in a single place, enrich them, and distribute it across multiple channels. Product information means all the details related to a product, such as marketing information (name, description, SEO tags, etc.), technical data (product specifications, configurations, datasheets, etc.), media information (images, videos, etc.), and more.

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